Data Privacy Day 2021

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UC Irvine has joined hundreds of other organizations and individuals as a Data Privacy Day Champion. UC Irvine is dedicated to empowering individuals and encouraging the campus community to respect privacy, safeguard data, and enable trust. See the full list of 2021 Data Privacy Champions here.

What is Data Privacy Day?

Led by the National Cyber Security Alliance (NCSA), Data Privacy Day began in the United States and Canada in January 2008 as an extension of the Data Protection Day celebration in Europe. Observed annually on January 28, Data Protection Day commemorates the Jan. 28, 1981, signing of Convention 108, the first legally binding international treaty dealing with privacy and data protection.

Each year, data breaches continue to grow in size and scope – exposing consumer’s private data and valuable business information assets. Against this backdrop, Data Privacy Day helps spread awareness about privacy and educates citizens on how to secure their personal information. It also works to encourage businesses to be more transparent about how they collect and use data.

Why We Should Care About Online Privacy

Today we conduct much of our lives on the internet and on our connected devices, yet few people understand that enormous amounts of personal information is collected and shared. This data can be stored indefinitely, and our personal information can be used in both beneficial and unwelcome ways. Even seemingly innocuous information - such as your favorite restaurants or items you purchase online - can be used to make inferences about your socioeconomic status, preferences and more.

Many companies have the opportunity to monitor their users and customers' personal behavior and sell the data for profit. In order to make informed decisions and understand the true value of their data, consumers need to understand how it is collected, used, and shared.

Own Your Privacy – Tips for Individuals

  • Personal info is like money: Value it. Protect it. Personal information, such as your purchase history, IP address, or location, has tremendous value to businesses – just like money. Make informed decisions about whether or not to share your data with certain businesses by considering the amount of personal information they are asking for, and weighing it against the benefits you may receive in return.
  • Keep tabs on your apps. Many apps ask for access to personal information, such as your geographic location, contacts list and photo album, before you can use their services. Be thoughtful about who gets that information, and wary of apps that require access to information that is not required or relevant for the services they are offering. Delete unused apps on your internet-connect devices and keep others secure by performing updates.
  • Manage your privacy settings. Check the privacy and security settings on web services and apps and set them to your comfort level for information sharing. Each device, application or browser you use will have different features to limit how and with whom you share information. Get started with NCSA’s Manage Your Privacy Settings page.

Respect Privacy – Tips for Campus Units and Employees

  • If you collect it, protect it. Data breaches can not only lead to great financial loss, but a loss in reputation and customer trust. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access. Make sure the personal data you collect is processed in a fair manner and only collected for relevant and legitimate purposes.
  • Conduct an assessment of your data collection practices. Understand which privacy laws and regulations apply to your unit.
  • Transparency builds trust. Be open and honest about how you collect, use, and share personal information. Think about how individuals may expect their data to be used and design settings to protect their information by default. Communicate clearly and concisely to the public the steps you take to achieve and maintain privacy.
  • Maintain oversight of partners and vendors. If someone provides services on your behalf, you are also responsible for how they collect and use personal information.
  • Contact the UCI Privacy Program for assistance. Send us an email at with your questions!

Other Resources

For more information about Data Privacy Day 2021 and how to get involved, visit

UCOP Privacy Compliance

Information regarding the privacy program at the UC Office of the President.

Cybersecurity and Infrastructure Security Agency

CISA leads the effort to enhance the security, resiliency, and reliability of the Nation's cybersecurity and communications infrastructure.

Consumer Reports

Consumer Reports shares privacy tips, product ratings and news to help consumers protect their privacy.

Federal Trade Commission

Privacy and security resources for consumers and businesses.

International Association of Privacy Professionals

A resource for professionals who want to develop and advance their careers by helping their organizations successfully manage these risks and protect their data.

National Cyber Security Alliance (NCSA) Resource Library

Learn how to protect yourself, your family and your business with free, downloadable, tip sheets, videos and other resources from NCSA.

National Institute of Standards and Technology

To support organizations in better protecting individuals’ privacy, and to help bring privacy risk into parity with other risks such as cybersecurity and safety that organizations manage in their risk portfolios, NIST engages with stakeholders to develop privacy guidance, tools, and international standards.


The STOP. THINK. CONNECT.TM is a national public awareness campaign aimed at increasing the understanding of cyber threats and empowering the American public to be safer and more secure online.

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